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Table Of Contents

Section I: Facebook Social Ads Exposed

How Facebook Social Ads Work
A Case Study: Zynga’s “Farmville”
The Importance of Planning… and Facebook Users

Section II: Getting Down to Business

The Facebook Platform
Facebook Ad Creation – The Process
What’s the Deal with Facebook Beacon?
Facebook Fans
Do Keywords Still Matter?
What Type of Events or Items Can I Advertise?
Should Facebook Ads Replace Google AdWords?

Section III: Maximizing your Facebook Exposure 25

Sweepstakes and Contests
Facebook Social Ad Branding
Facebook Marketing Solutions
Facebook Fan Pages 28
7 Tips for Making the Most of your Facebook Fan Page:
Facebook Groups 31

Section IV: The Down Side of Facebook Ads

9 Facebook Ad Mistakes
The Privacy Issue

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Keywords: facebook;facebook cash
File Size: 10.9 MBytes